toy fair 2017

Star-Lord and Thor Get the Next Marvel Legends Roleplay Gear
Star-Lord and Thor Get the Next Marvel Legends Roleplay Gear
Star-Lord and Thor Get the Next Marvel Legends Roleplay Gear
Last year, Hasbro introduced a new level of collectible roleplay gear into the Marvel Legends brand. Since Captain America: Civil War was the Marvel Studios movie of the moment, the line kicked off with a replica Captain America shield and an electronic Iron Man helmet for (most) adult heads. These premium items were more than a few steps above what Hasbro had traditionally released for kids, and in 2017, even more gear is on the way. Coming this summer will be an electronic Star-Lord helmet and an electronic Mjolnir just like Thor wields. Ahead of Toy Fair 2017, Hasbro offered up a peek at the new items we'll be jockeying to try on at this weekend's big toy event.
Mattel is in the Ama-Zone With New Wonder Woman Doll Line
Mattel is in the Ama-Zone With New Wonder Woman Doll Line
Mattel is in the Ama-Zone With New Wonder Woman Doll Line
You cannot find a more important woman in comics than Wonder Woman. She's the first to get her own solo movie (that actually counts, Catwoman), and with that, comes all the benefits of merchandising tie-ins. Not that it's been a challenge to find Wonder Woman collectibles before this film, but now we're getting a whole new wave of figures, accessories more directly tied to her anticipated silver screen success. Mattel's already been on board the Wonder Woman train for a long time --- as it has been with all of DC's characters and properties --- but the company never invested in a full line based solely on the Amazon princess before. Ahead of the feature film, Mattel is going full Frozen with Wonder Woman, giving its star an action doll line all her own, and one that shows a terrific evolution of the DC Super Hero Girls line.
Best Buddies Hulk and Thor Join Marvel Legends 12-Inch Line
Best Buddies Hulk and Thor Join Marvel Legends 12-Inch Line
Best Buddies Hulk and Thor Join Marvel Legends 12-Inch Line
By the rate Hasbro is going, there won't be very many things left to reveal at Toy Fair this year. Already we've seen the Spider-Man: Homecoming teases in a variety of lines, but now we're also getting a look at what's to come from the Marvel Legends 12" figures. The 12" figures made their debut last year with Captain America and Iron Man setting the pace to tie into Captain America: Civil War. Spider-Man followed close behind, but now even more Avengers are about to join in on the fun. Oh, and Deadpool is here too.
Mezco's Toy Fair Teasers Include Batman, Doctor Strange and Popeye
Mezco's Toy Fair Teasers Include Batman, Doctor Strange and Popeye
Mezco's Toy Fair Teasers Include Batman, Doctor Strange and Popeye
Ahead of Toy Fair 2017, Mezco held a special event for the media showcasing some of its upcoming products. Due to the weather on the east coast, we were unable to attend, but Mezco didn't want everyone to miss out on the sneak peeks offered at the exclusive event. Shortly after it ended, the toy manufacturer posted a number of teaser photos of some One:12 Collective figures coming in 2017 and beyond. While expected Batman and Wolverine toys were nice to see, it's the likes of Popeye and Doctor Strange that have us itching to get our hands on Mezco's planned products.
Hasbro Teases a First Look at New 'Spider-Man: Homecoming' Toys
Hasbro Teases a First Look at New 'Spider-Man: Homecoming' Toys
Hasbro Teases a First Look at New 'Spider-Man: Homecoming' Toys
I'm not one to get my hopes up for a movie based on the tie-in toys, but dang it, Hasbro is putting out a Spider Racer vehicle that shoots Nerf darts as part of its Spider-Man: Homecoming plans, and now I'm hoping we get to see a Spider-Buggy of some sort in the movie. It's not going to happen. I know that. But the idea has been planted by these toys, and now it's all I want from this movie... aside from two hours of Tom Holland charming the pants off everyone in the theater. The Spider Racer is just one of a few Homecoming toys Hasbro has teased for the upcoming feature ahead of this year's Toy Fair. Want to know what else is in the works? Then you'll just have to read on, provided you can stop thinking about how awesome a canon Spider-Buggy would be in the Marvel Cinematic Universe.