Stan Sakai Is Proof That Lettering Can, and Should, Be Treated As Art
The bulk of lettering in mainstream comics is meant to be invisible. By invisible I don't mean you can't see it; it's more that you don't notice it. In the '90s, Marvel tipped too far in one direction and gave a bunch of characters distinctive word balloons: Iceman spoke in icy bubbles, the Human Torch in flame balloons...