WTF Certified

Marvel Ruffles DC's Feathers With 'What The Duck' Covers
Marvel Ruffles DC's Feathers With 'What The Duck' Covers
The folks at Marvel know that it's never too late to take a chance to tweak their distinguished competitors at fancy Southern California comic publisher DC. Back in April 2013, DC ran a month of covers under the 'WTF Certified' banner, with 'shocking' twist reveals on fold-out covers. The F in WTF is of course a naughty word, which made some retailers uncomfortable, and DC shuffled its feet and said it would not put the ribald WTF branding on its actual covers. A whole two years later in April 2015, Marvel has decided to remind the world of DC's embarrassed walk-back with What The Duck month, featuring twenty comics with variant Howard the Duck-themed covers inspired by iconic images. In the PR, Marvel boasts that the covers will be 'WTD Certified', so this is not a simple coincidence. This is mock-making in the classic Marvel manner.