DC And Warner Bros. Launch Kid-Friendly Sites With Free ‘Scooby-Doo,’ ‘Looney Tunes’ and ‘Justice League’ Comics
Over the past few years, I've often wondered why comic book publishers weren't taking advantage of the opportunities that we've seen through the growth of webcomics, hooking new readers with free content and then using that to drive them towards the established market. Today, though, it looks like that's exactly what they're doing.
Along with its parent company, Warner Bros., DC Comics is part of a relaunch of three kid-friendly sites, LooneyTunes.com, ScoobyDoo.com and DCKids.com. In addition to videos and games, they're putting up free full-length stories for kids --- including great all ages comics like Eric Jones and Landry Walker's Supergirl: Cosmic Adventures in the 8th Grade, and the best Looney Tunes comic ever.
Obviously, there's a marketing strategy at play here --- as of right now, the comics that are available at the DC Kids site are all first issues of books like Batman: The Brave and the Bold and Justice League Unlimited, which of course have many more issues available to buy online through Comixology and the DC App.
The Scooby-Doo and Looney Tunes sites, though, have several stories on offer, and whoever's picking them out over at Warner Bros. is doing a pretty solid job. The Looney Tunes site, for instance, has Looney Tunes #100 in its entirety, an alphabet-themed special where each page is a complete story for a character, arranged from A to Z:
What makes that one stick out, in addition to being a solid issue --- written by Dan Slott and Jennifer Moore, with art by an incredible roster that included Kyle Baker, Darwyn Cooke, Marie Severin, Amanda Conner, Jill Thompson and more --- is that it's actually one of the issues that isn't available on Comixology. And here it is, free to read for anybody with an internet connection.
It's definitely something that's worth checking out, and even though it's just for highly specific back issues, it's nice to see that they're delivering comics to a wider audience. And they should --- Looney Tunes is, after all, DC's longest-running comic right now.