Marvel publisher Dan Buckley gave a three-part interview with comic industry blog ICv2 this week in which he discussed the company's performance in 2014 and its strategies for the year ahead. The interview ranged across digital sales, graphic novel sales, and the impact of the Marvel movies on the comics -- but of particular interest to ComicsAlliance were Buckley's comments on reaching a more diverse audience of new comics customers.
While acknowledging that Marvel and the industry at large has never done much consumer research, Buckley said the company has been "aggressive in trying a lot of diverse product over the last two years," as part of an initiative spearheaded by Editor-in-Chief Axel Alonso. According to Buckley, the results of that outreach have been very positive.
It seemed like a foregone conclusion following Disney's $4.05 billion acquisition of Star Wars owners Lucasfilm last year, but Marvel and Dark Horse Comics made it official today: The Star Wars comics franchise will move next year from Dark Horse, which has had the license for 22 years, back to Marvel, which published the first Star Wars comics when the original movies were coming out in the late
The launch of two new books saw the return of Marvel's cosmic titles at yesterday's Marvel Cup O' Joe panel at New York Comic-Con -- but we were told not to think of them as "cosmic" anymore. The panel led by Marvel chief creative officer Joe Quesada also featured many of Marvel's bigwigs, including editor-in-chief Axel Alonso, publisher Dan Buckley and Marvel TV head honcho Jeph Loeb, m
Faced with internet outcry over the news that Ghost Rider creator Gary Friedrich has been ordered to pay Marvel Comics $17,000 in damages from a lawsuit over ownership of the character, Marvel has broken its silence on the case with Publisher Dan Buckley and Chief Creative Officer Joe Quesada giving an interview about what they call "a very tough situation for everyone involved...
Since the success of 1984's "Secret Wars," Marvel Comics has delivered crossovers to the comics crowd with staggering reliability.
From champion contests to apocalyptic ages, civil wars and dark reigns, readers have voted, year in and year out, to uphold the publisher's mega-event precedent with many of their dollars...
Marvel Comics is proud to announce that industry legend Alex Ross-who broke new ground with his seminal Marvels limited series-will return to Marvel Comics in 2008 with a brand new project-Avengers/Invaders. Set in current continuity and featuring Marvel's mightiest heroes from the past and present like never before, this 12-issue limited series will reunite the award winning writin