DC Super Hero Girls' First Wave is Off to a Strong Start
For almost a year, we've been waiting for the DC Super Hero Girls to arrive on the scene. Announced last April as a multimedia brand aimed squarely at young women and designed to cover toys, comics, apparel, animation and more, DC Super Hero Girls' reveal was a big deal. Here were DC Comics and Warner Bros., along with partners Mattel, Random House and Lego, not just acknowledging that young girls were into comics, but that they were also important enough as a group to deserve an entire line of collectibles and apparel. Yes, there have been numerous action figures to buy featuring the heroes and villains of the DC Universe, but DC Super Hero Girls marks the first time any company had the brains to realize something we did long ago: "Teaching girls that they can be super heroes too [...] is really, really important." Starting in the fall of last year, the DC Super Hero Girls web series got things running. The short stories introduced the world of Super Hero High School, and how all the characters of DC Comics would be interpreted in this new universe. There was a longer wait for the figures and Action Dolls based on these new designs, but earlier this week, Target and Mattel finally delivered the goods. The DC Super Hero Girls line hit store shelves, with figures, dolls, and roleplay accessories that would not only give young girls a chance to play with their favorite heroes, but to be their favorite heroes as well.