dc super hero girls

Toy Fair 2016: DC Super Hero Girls Are Going to Run the World
Every step along the way, Mattel's new DC Super Hero Girls have looked better and better. Since announcing DC Super Hero Girls, Mattel has slowly been teasing the figures and dolls, along with the numerous other branded accessories like notebooks, skate helmets, socks and books. There are alrea…
The DC Super Hero Girls Shine Bright at NYCC
Back in April, DC Comics and Mattel (as well as other merchandising partners) revealed the DC Super Hero Girls to the world. Back in the spring, there was little information about what the line would be beyond vague promises of figures, dolls, comics, books and clothing themed around a new interpret…
DC Super Hero Girls Hopes to Empower Tomorrow's Heroes Today
Announced in April, the DC Super Hero Girls line was a bold statement by Warner Bros. about its commitment to reaching out to all demographics of the market, and very specifically, young girls. While initially revealed as a partnership between Warners and companies like Mattel, Random House, and Leg…
The Significance and Possibilities of DC Super Hero Girls
Yesterday, DC Entertainment announced a new consumer products line called DC Super Hero Girls, which will involve them teaming up with partners like Mattel, Random House, and Lego to create product for girls ages 6-12. This is a big deal not just in terms of comics, but in terms of licensed products…