Can Disney Playmation Really Reinvent Imagination?
It's not often that I set my alarm on a Sunday, but when there is an opportunity to check out some new toys before they arrive on the market, I have been known to be motivated enough to drag myself out of bed. I've been eager to see Disney Playmation in action ever since it was announced, and even though I'm not the target demographic, I happened to know a would-be Avenger that was more than willing to try out the new toys, too. What kid doesn't want the opportunity to be Iron Man for a day?
There hasn't been much news about Playmation since its big reveal in June, but the Disney Store just started hosting public preview events earlier this month. Disney Playmation came about in response to a Disney-funded study that revealed parents wished their kids spent more time being active, but didn't want them to have to give up newfangled technological advances. Created by some of Disney's best and brightest Imagineers and developers to nail the intersection of that big Venn diagram, and with a little help from Hasbro, Playmation was born. Thirty minutes after arriving at "Avengers Labs," I had a much clearer idea of what Playmation was and what to expect. Even though I now have a better notion of how Disney Playmation works, I have concerns about whether or not it can accomplish the lofty goals set for it.