tetsuya nomura

Creativity abounds at Toy Fair every year, but you can always count on Square Enix to show up with some of the most clever and inspired action figures. Though they might not have the volume output of some of the larger companies at the show, Square Enix certainly brings the quality. This year was no exception with a couple of great new Marvel Variants planned, as well as even more Tetsuya Nomura DC Comics designs.

After a whirlwind year of big reveals, New York Comic Con is typically a chill place for new toy and action figure announcements. It being wedged between San Diego Comic-Con and Toy Fair means there are usually slim pickings when it comes to new goods, but Square Enix had a few tricks up its sleeve at this year's show that are sure to make comic fans... curious. With the success of the DC and Marvel Variant lines of the Play Arts brand, Square Enix has defined its own corner of those universes. The highly detailed figures get a bit of a bump in the roster this year, at least on the Marvel front. When it comes to DC, all the attention is on Batman.