Press Release

BOOM! Studios has appointed Chip Mosher as Marketing and Sales Director, where he will be in charge of all marketing and sales initiatives with the direct, library, and mass market. Mosher began his relationship with BOOM! Studios this past May when he made his comics debut creating and writing the espionage thriller LEFT ON MISSION.

"Chip's mix of comic book industry experience and fresh business vision is unparalleled in comics," said BOOM! Studios Chief Executive Officer and co-founder Ross Richie. "He's got the attitude and heart of a warrior, and deeply loves the comic book publishing medium. But what makes him truly dangerous is that his new ideas are compelling and practical. The sparks are really going to start to fly now at BOOM!."

"Chip's exactly what this company needs and the kind leader that will take us to the next level," said BOOM! Studios Chief Creative Officer and co-founder Andrew Cosby.

"BOOM! is the most exciting publisher in the business right now – and the things coming up will only expand and increase their profile in the balance of 2007 and next year," Mosher said. "When I was approached by Ross, I nearly leaped across the table. Their new distribution deal with Perseus positions the company very competitively in the mass market graphic novel trade, while Hollywood is beating down their door and direct market retailers are sitting up and taking notice. They're the epicenter of big things coming down the pike, and that's a place where I want to be."

By the end of this summer, BOOM! will be offering a line of trade paperback graphic novels collecting their popular series, including TALENT, HERO SQUARED, TAG, DEATH VALLEY, and X ISLE. Mosher will be working hand-in-hand with BOOM!'s book distributor, Perseus Books, to ensure the line's success in the mass and library market place, as well as increasing BOOM!'s profile in the direct market.

"It's humbling to have so much great material to work with, but now we have be loud about it!" Mosher says explaining his "humble, but loud" strategy.

BOOM! announced recently at the 2007 Book Expo on New York its new mass market book distribution deal via Perseus, a unique relationship for a comic book publisher that positions BOOM! with one of the market leaders to book retailers. Perseus just recently acquired Publisher's Group West out of bankruptcy and continues to grow and expand its market reach.

In the last 12 months, BOOM! has sold three of its comic book series to Hollywood: THE FOUNDATION was just bought in a preemptive pre-publication bid by Paramount Pictures, while Universal Studios bought TALENT and TAG last year.

Last December's launch of WARHAMMER 40,000: DAMNATION CRUSADE initiated a new, successful series of comic books and graphic novels followed up by the summer's launch of WARHAMMER: FORGE OF WAR. BOOM! enjoys the unique position of being one of only four licensors of Games Workshop material, and will continue to grow and expand its line of WARHAMMER 40,000 and WARHAMMER series.

Following on the heels of its success with these comics, BOOM! announced a comic book and graphic novels license with Epic Games' mega-selling GEARS OF WAR video game. This fall will see a huge launch for this exciting new property.

The 2007 San Diego Comic-Con promises a series of announcements that will expand the company's publishing line and surprise the direct market with some new licensing acquisitions and creator relationships.

Mosher was most recently a Business Consultant at one of Apple Inc.'s flagship stores – the fastest growing retailer in history - where he dealt directly with high-end business customers. Previous to that, Mosher had a varied and diverse background in the comic industry, from having been a principal at Oni Entertainment from 1999 to 2005 to working in sales and marketing at the well known and loved licensing concern, Graphitti Designs. Mosher started his working career at his local comic book store and during college worked summers with such companies as Capital City Distributors, Adhesive Comics, and did freelance work for Marvel Comics.

In his spare time, he works on various writing projects and has one film script optioned and his debut comic book, LEFT ON MISSION, published by BOOM! Studios.

On learning that he will now be working with two loud expatriate Texans, Ross and Chip, Publishing Coordinator Cody DeMatteis said, "Oh, lord!"

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