Brazilian Children’s Cancer Center Teams With Warner Bros. & DC Comics For ‘Superformula’
Patients at A.C. Camargo Cancer Center in São Paulo, Brazil don't just get plain old chemotherapy. Oh, no. They get something much cooler. They get Superformula.The hospital shares an ad agency with DC Comics parent company Warner Bros., JWT, and as a result of that connection the two worked together to create special comics and animated videos for child patients, as well as superhero-themed covers for IV bags. The halls of the children's ward were redecorated with superhero logos, and the game room was turned into a full-on Hall of Justice. More photos and a video after the jump.