If you don't have kids or aren't something of one yourself, Skylanders is a weird display with toys that you occasionally see in the video game section of Target. For kids, they're a super-popular mix of toys and video games. How popular? Basically the "new" Pokémon. And now it's coming to comics for the first time.

IDW has teamed with Activision to start up a new Skylanders comic written by Ron Marz (Green Lantern) and with art by Mike Bowden (Ame-Comi Girls) and David Baldeon (Nova), with a #0 issue set to hit at San Diego Comic-Con.

The introductory issue will include a 16-page story, character guides, and other info to get readers up to speed on the franchise, an IDW press release stated.

Ashley Maidy, vice president of global licensing and partnerships at Activision, had this to say about the new series:

The comic-book series will offer fans a glimpse into the backstories of their favorite Skylanders characters, expanding on the universe that they’ve embraced so enthusiastically in the franchise’s short history. To explore the world of Skylands beyond the game is an opportunity we know our fans have long been awaiting, and we couldn’t be more excited to see this manifested through a comic series.

The comic will be part of IDW's Micro Comic Fun-Packs line, which will be available in comic shops and mass-market retailers.

Disney is bringing its Marvel superheroes to its toy-based video game, so why not bring characters from a toy-based video game to comics?


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