Audi

  "Uncompromised" is the theme Audi has attached to its new A3 vehicle. Sure, it's the kind of lofty, poetic thing you'd expect a luxury car manufacturer to say about its latest model, but when it comes to expressing that theme in appropriately uncompromising ways, you have to hand it to Audi, who put on quite the show last week in an event that gathered eclectic talents from all around

Audi and Marvel have launched a crowd-sourced Iron Man 3 digital comic book that gives fans the chance to decide the fate of Tony Stark, Pepper Potts and, well, their Audi R8 after Blizzard attacks them on U.S. Highway 101. Called "Steer The Story," the interactive comic (set outside the IM3 movie continuity) supplies readers with a kind of "Choose Your Own Adventure" story by