DC You

Last week there was a rumor going around that DC might pull the plug on its new 'DCYou' initiative before it had even had a chance to take root. DCYou aims to provide more diversity in content, characters, and creators, in an effort to reach new readers in a shifting market. The initiative…

What's up, #teens? Are you feeling #radical today? Ready to head over to your favorite social medias and instagram the hottest status updates? Well, DC certainly hopes you are, because it's hyping up its upcoming "DC You" initiative with a series of videos that are asking you the…

Yesterday, DC Comics announced a new marketing initiative that it has titled "DCYou," aimed at celebrating "Fan-Favorite Characters, Top-Notch Talent, Diverse Stories and DC Fans," according to the press release.

This being DC, there are some notable missteps in this initial lau…