DCYou and Diversity Remain DC's Brightest Hope for the Future
Last week there was a rumor going around that DC might pull the plug on its new 'DCYou' initiative before it had even had a chance to take root. DCYou aims to provide more diversity in content, characters, and creators, in an effort to reach new readers in a shifting market. The initiative stands in sharp contrast with the homogeneity of DC's last major relaunch, the traditional and conservative New 52, targeted squarely at long-time readers. Of course, the New 52 performed very well for the publisher, and in some months it even pushed DC ahead of industry leader Marvel. The relaunch never achieved its major objective of permanently toppling Marvel, but it did provide strong numbers in direct market comic store sales. Compare those numbers to the sales for DCYou, and one can see a clear argument for going back to the old model. But that argument is grounded in a narrow understanding of the industry.