Disney stores

New Stop Motion Short Reveals Upcoming Rogue One Toys
As we're just about to slide into September, that means it's nearly time for this year's big Star Wars toy push. Now that the movies are an annual thing instead of a once-every-30-years thing, Disney, Lucasfilm and the third-party licensing partners can all get together to focus their attentions on one specific time of year to empty the bank accounts of Star Wars fans around the world. Before The Force Awakens arrived, collecting Star Wars toys was an easy enough hobby to finance, but now that there's a constant deluge from Hasbro, Lego, Disney and other companies, most of us have taken up second or third jobs to be able to keep up with the Joneses --- or in this case, the Jynses. Next moth, on Sept. 30, Force Friday returns with a vengeance. It will be the first day any and all of the upcoming Rogue One action figures, Lego sets and other collectibles will be available around the world for purchase. If last year's first ever Force Friday was any indication, you're going to need a gameplan. Fortunately, Disney has given us a peek into what to expect from this year's "festivities."
Black Widow and Cap Kick Off Marvel Ultimate Action Doll Series
Surprise, there are new Black Widow and Captain America figures hitting Disney Stores right now! Marvel's parent company just launched an all-new premium figure series called Marvel Ultimate, and the Soviet Spy is finally on the front lines instead of waiting around in the wings. Yeah, Captain America is there too, but it's not like he needs any help getting merchandise out to the masses. The Marvel Ultimate line is Disney's latest take on the action doll market. Each figure includes a fully-poseable body with 30+ points of articulation, as well as molded and fabric elements. You could view this as Disney's attempt to target that DC Super Hero Girls market, without having to rely on any third-party partners. Launching store-exclusive lines isn't a new tactic for Disney, but this is the first time we're seeing practices usually held for the Princesses adapted over to the Marvel brand. Not that we're complaining. The Marvel Ultimate figures actually look cool.