Mattel's DC Multiverse and Super Hero Girls Go Big at SDCC 2016
Despite a soft showing earlier this year, Mattel is still committed to the DC Multiverse line. So much so in fact that there are five different waves planned through 2017, not even including exclusive waves at the likes of Walgreens, Toys R' Us and Walmart. Though the early releases haven't been terribly strong, the upcoming waves do hit some particularly interesting roster choices, which bodes well for the die hard DC fan looking for a Doctor Psycho or Reaper figure. Multiverse definitely had the largest footprint at the Mattel boot at San Diego Comic-Con this year, but the DC Super Hero Girls were there in spirit if not in force. There was also a lot of attention paid to Mega Bloks Kubros line, which is fairly appealing in that its giving us building sets for licenses we never thought might enter that style of collectible. No matter how you stack it, Mattel definitely had a lot going on at SDCC.