Marketing

On the Barriers to Diverse Comics in the Direct Market
Over the past week there's been much discussion in the comics sphere about how books that have risen to the challenge of greater diversity have not in turn risen up the charts of the direct market. A debate is taking place over whether the audience is really putting its money where its mouth i…
KFC Launches 'Colonel's Adventure Comics' at San Diego
I think I speak for all of us when I say that the biggest problem facing the comics industry today is that there's a distinct lack of stories about fried chicken and the people who make it, but those days are finally over. Mark it on your calendars, folks: When Comic-Con International kicks off…
DC Would Like To Know If You're Ready To Hashtag!
What's up, #teens? Are you feeling #radical today? Ready to head over to your favorite social medias and instagram the hottest status updates? Well, DC certainly hopes you are, because it's hyping up its upcoming "DC You" initiative with a series of videos that are asking you the…
Interview: Archie Comics Publicity VP Alex Segura
Interviews, panel appearances, fan mail -- artists and writers understandably get much of the focus when we talk about professionals in the American comics industry. But beyond the front lines there's a whole host of people working hard to keep the business running: accountants, lawyers, publi…
Can Comics Get Fashionable With Everyday Cosplay?

It seems like lately superhero-inspired clothing for women has been put in a pretty polarizing position. Fans can either pick up affordable logo tees and the like, or splurge for overpriced fashionista fare. No one can fault a publisher like DC for going to top designers, but even with Karl Lagerfel…

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