New ‘X-Men: Apocalypse’ Footage Debuts in a Very Weird Place
Promotional tie-ins are a normal part of franchise movie marketing, but you usually expect stuff like McDonald's Happy Meal toys or collectible Slurpee cups or whatever. But something like a major realtor corporation? That's...kind of unusual. And ads for Coldwell Banker are probably the last place you'd expect to see new footage for X-Men: Apocalypse, but here we are.