The 3-minute Sketchbook coverPress Release

The Hero Initiative launches its newest benefit product, The 3-minute Sketchbook, on Friday, August 31, 2007 at 8 pm with an amazing comic talent-studded event in Los Angeles! The event will take place The Secret Headquarters, the amazing comic store/art gallery hybrid in L.A.'s trendy Silver Lake neighborhood.

The gallery opening will feature pieces from over 100 artists including Art Adams, Neal Adams, Sergio Aragones, Howard Chaykin, Frank Cho, Dave Gibbons, Gene Ha, J.G. Jones, Mike Kaluta, Josh The 3-minute Sketchbook by EastmanMiddleton, Mike Mignola, Terry Moore, Bill Morrison, George Perez, Andrew Robinson, John Romita Sr. and Jr., Joe Rubinstein, Tim Sale, Walter Simonson, Joe Sinnott, Michael Turner, Matt Wagner, Bernie Wrightson and more. All art is part of Hero's The 3-minute Sketchbook, a 112-page book that makes its world debut that night! The book carries a cover price of $12.99, but will be available at Secret Headquarters on August 31 at a special opening night sale price of only $10.

Fans in attendance can choose to purchase the book at $10, OR get the book WITH a custom 3-minute sketch from one of the artists who will be on site opening night. Confirmed artists include Carly Wagner (Creepy Carly), Brian Haberlin (Spawn), Tone Rodriguez (Conan), Joe Rubinstein (Captain America), Scott Koblish (Incredible Hulk), Bill Morrison (The Simpsons), Andrew Robinson (Star Wars), and Mike Mayhew (Vampirella).

The 3-minute Sketchbook by LaytonThree original pieces will be auctioned off the night of the 31st at Secret Headquarters: Leonardo by Kevin Eastman, Iron Man by Bob Layton, and Captain America by Bill Morrison.

The remaining 139 pieces will travel to the Baltimore Comic-Con on September 8-9, where they will be auctioned off. All 142 pieces can be viewed at Proxy bidding is available for those who cannot attend these events by contacting Joe Davidson at

Collector Michael Finn has been getting 3-minute backing board sketches for years. Finn has donated all the originals over to Hero, which are now being published in this book. "I think The 3-minute Sketchbook Morrisonfolks will be surprised at just how good many of these 3-minute sketches are," said Finn. "The Hero Initiative is a great organization, and my thanks to everyone who participated."

The Secret Headquarters is located at 3817 W. Sunset Blvd., Los Angeles, CA 90026. For more information on The Secret Headquarters, visit

The Baltimore Comic-Con take place September 8-9, 2007. For more information, visit

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