New ‘Ant-Man’ Posters Include Some ‘Avengers’ Cameos
Marvel needs all the help it can get in promoting Ant-Man, a superhero who’s not nearly as well known as Captain America, Thor and Iron Man. So, how do you give the film a boost? Well, you call in some help from Captain America, Thor and Iron Man.
In a new series of posters, the diminutive hero appears alongside the Iron Man armor, Captain America’s shield and Thor’s hammer, with a variation on the new Ant-Man tagline “No Shield. No Armor. No Problem.” (plus a reminder that this movie is, yes, from the studio that brought you The Avengers).
If there is an Ant-Man awareness problem, it can only help to tie it to the biggest movies of the year and one of the biggest movies of all-time. Of course, there might be something slightly deceptive about a movie poster that features a huge image of Iron Man and a tiny, little Ant-Man (especially for younger kids, who don’t get the finer points of studio marketing), but Marvel gotta do what they gotta do.
You can check out the three new posters below along with a new Ant-Man TV spot that also name drops The Avengers when Scott Lang asks Hank Pym, “Shouldn’t we just call The Avengers?” Looks like they already have.
Ant-Man opens in theaters on July 17.