In support of its premiere at next week's Comic-Con International in San Diego, Dredd's clever promotional people have released an animated movie poster that takes aim directly at readers of sites like this. There is audio, so adjust your speakers and click on to gaze into the gun of Dredd.

Based on the beloved and enduringly popular Judge Dredd character created by John Wagner, Carlos Ezquerra and Pat Mills for 2000 AD. Directed by Pete Travis from a script by Alex Garland (Sunshine, 28 Days Later) and starring Star Trek's Karl Urban and Game of Thrones' Lena Headey, Dredd finds the titular lawman on a characteristically ultra-violent mission to rid Mega-City One of "slo-mo," a nasty narcotic that makes people experience life in lovely slow motion photography. You can see more of what we're talking about in the recently released trailer.

For those of you unfamiliar with the great Judge Dredd comics of the previous age, ComicsAlliance's David Brothers has put together a helpful guide to introducing yourself to this most influential of British comics antiheroes.

[Via Spinoff Online]