
Women & Kids Are Key To Marvel's Success, Says David Gabriel
The past few years have seen both Marvel and DC paying far more attention to female audiences, and making an explicit and concerted effort to appeal to different demographics with titles such as Batgirl, Ms. Marvel and The Unbeatable Squirrel Girl.
In a new interview with Marvel's senior vice president of print, sales and marketing, David Gabriel, the executive talked about the company's shift towards women readers, as well as the importance of original graphic novels and Deadpool, as contributing factors towards Marvel's success.