What Was That Optimus Prime Guy’s Name Again?

Black Friday is not really my cup of tea. In accordance with my usual blogger schedule, I'll likely be hitting the hay as the 4 a.m. doorbuster carnage erupts. Still, the toy collector within keeps me selfishly skimming the Thanksgiving newspaper ad inserts for deals.

That's how I found out that Target apparently has no idea what Optimus Prime is called, even if they understand his job description:

I happen to like Target and they've gotten Prime's name right on countless other occasions, so I'll save them undue sarcasm (they've probably already gotten an angry E-mail from Hasbro). I just wanted to point out that renaming Optimus Prime "Leader" reminds me a lot of that time The Simpsons joined a cult.