With DC set to relaunch its universe with the big Rebirth event, it looks like it is once again time for the publisher to take a shot at updating its brand. To that end, when DC Universe: Rebirth Special #1 hits stands next week, it's going to feature the debut of a new logo for the comics line, courtesy of independent design firm Pentagram, replacing the "Page Turn" logo that's been on DC covers since 2012.

This marks the third time in eleven years that DC has changed up its logo, and while that might not seem like much, consider that before that, the classic "DC Bullet" reigned on the covers of Batman and Superman comics for a solid three decades.

Here's a closer look at the new logo:



Just looking at it in isolation, without getting to see it on covers where it'll be interacting with art and logos, it looks like the approach here came with an eye towards synthesizing the new logo with the entire history of the company's brands. The return to the circle and the blocky lettering is definitely meant to evoke the Bullet and its immediate predecessors, with the inner curves hearkening back to the "Spin" logo that was used from 2005 to 2012.

Here are the other DC logos, for comparison:


Click for full size


As for how it's going to look on the actual comics, I think we'll just have to wait until next week to be sure. I will say, though, that i wholeheartedly agree with designer James Leech on Twitter, who pointed out a missed opportunity: