The Marvel Comics press release that announces the above, 3D motion variant cover for September's Deadpool #34 doesn't mention the publisher's rivals at DC Comics, but it doesn't have to. For the second time in as many years, DC will be releasing a slew of 3D lenticular covers tying into a September event -- this year, it's a Futures End tie-in; last year, it was Villains Month -- so this is clearly Marvel have a laugh at DC's expense, and it wears the face of the House of Ideas' most enduringly popular troll.

Reflecting not just the flashback contents but also the aesthetic origins of such dubious cover gimmicks, the logo on the cover is purposely the 1990s Deadpool logo. Additionally, the three D's are apparently for "dashingly dancing Deadpool," not actual "3D", which is just delightfully juvenile. And here's the kicker: Retailers will get one motion cover for every 52 regular-cover issues they order.

That's right. Fifty-two.

The release really bares its fangs in the second and third paragraphs:

Flashback to an earlier time – the 1990s – covers were flashier, pouches were really in style, and every comics [sic] tied into an event or crossover. Have we mentioned this latest issue ties in to Original Sin yet? Thanks to the events of Original Sin, S.H.I.E.L.D. Agents Adsit & Preston have learned the dark secrets in Deadpool’s past.

Now, witness the events they uncovered about Deadpool first-hand as what really happened is finally revealed!  Plus, don’t miss guest appearances from some of the biggest comic stars of the 1990s – 90s Sabretooth, 90s Alpha Flight and 90s artwork!

Deadpool #34 is written by Gerry Duggan and Brian Posehn, and will feature art by Scott Koblish. The regular cover and the motion variant are both by Mark Brooks, and go on sale in September.

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