‘Captain America: Civil War’ Trailer Broke Marvel’s Record for Most Views in 24 Hours, Duh
Last week Marvel debuted the first trailer for Captain America: Civil War, forgoing the usual mysterious teaser and “first look” images in favor of having Robert Downey Jr. and Chris Evans just drop the full preview during Jimmy Kimmel Live! As you might expect, the trailer broke at least one record, gathering the most views in 24 hours — for a Marvel trailer, anyway.
At this point, Marvel isn’t even that concerned with measuring their trailer views against other studio properties. Instead, they’ve sent out a press release essentially congratulating us — and themselves — for breaking their own record. The trailer for Captain America: Civil War hit 61 million views globally in its first 24 hours of release, breaking the previous record held by last year’s Avengers: Age of Ultron trailer, which clocked in at 34 million views.
Obviously Marvel couldn’t defeat the trailer for Star Wars: The Force Awakens, which accumulated 128 million views in 24 hours, with 112 million views online and 16 million views on TV. Since Disney owns both Lucasfilm and Marvel, these combined numbers basically make them de facto King of the Internet — or at least translate to billions of dollars, but who’s counting.
Captain America: Civil War picks up where Avengers: Age of Ultron left off, as Steve Rogers leads the new team of Avengers in their continued efforts to safeguard humanity. After another international incident involving the Avengers results in collateral damage, political pressure mounts to install a system of accountability and a governing body to determine when to enlist the services of the team. The new status quo fractures the Avengers while they try to protect the world from a new and nefarious villain.
Captain America: Civil War hits theaters on May 6, 2016.
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