Continuing a viral marketing tradition popularized by The Dark Knight and its many real life Joker-themed events and press packages, DC Entertainment took to the streets to promote its DC Universe Online game by opening a tailor shop where players can have their custom superhero costumes hand-made for every day use. Created by advertising giant Leo Burnett Worldwide, Mr. Lee's Sastreria is a charming tailor's shop located in Madrid, Spain, and is accepting appointments now.In DC Universe Online, players have the ability to design their costumed characters with an impressive array of tools and variety. Mr. Lee -- named, most likely, for game art director and DC Comics Co-Publisher Jim Lee -- will work with interested players to make their costumes a reality. According to Nile Guide, word on the street is that an original costume will set you back about €400 or nearly US$600. Appointments can be made at Mr. Lee's website.

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