Contact Us

Archaia Recreates the Flip Test For its Comics Online [Video]

The problem with the direction that print retail has taken in the last few years — with so much material being purchased online, and with so many direct market stores bagging and boarding books before putting them on the racks — is that the idea of just picking up a book and flipping through it to see what it looks like seems a thing of the past. After all, it’s not like you can flip through a book online, right…? Turns out, for Archaia titles, you can.Archaia has launched a YouTube channel dedicated to recreating the flip test online for interested parties, with eight books being given the treatment. The videos themselves are very simple: In front of a black backdrop, two hands pick up the book, flip through it relatively slowly, and put it down, with only background noise as soundtrack.

The videos are unlikely to make anyone who wasn’t curious about the titles rush to stores to pick them up, but as a value-add for interested parties, this is a really nice touch that makes the publisher that little bit more engaged with its audience. Here’s hoping other publishers follow suit.

[Via Robot 6]

Best of the Web

More From Around the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://comicsalliance.com using your Facebook account.

Please fill out the information below to help us provide you a better experience.

Register on Comics Alliance quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here.

Register on Comics Alliance quickly by logging in with your Facebook account. It's just as secure, and no password to remember!