Parting Shot: Marvel Extends Its Merchandising to the Dog Demographic

Marvel Entertainment announced a "super hero pet program" today with pet product manufacturer Fetch involving "toys, apparel and accessories," including what appear to be either bandanas or tiny, dog-sized capes. The press release offered no further details on the line of pooch merch, save that it goes on sale at PetSmart stores this week. Fetch President Steven Shweky added that "instead of using brands that would typically only appeal to children, Fetch has licensed brands that resonate with the 'pet parent,'" a quote that we present without comment.

Update: See a fuller inventory of the Marvel/Fetch products at the PetSmart website, including a Wolverine squeaky toy, Thor tennis balls, and a "Marvel Hulk Fist Dogtug toy."