Rejected ‘Star Wars’ Toy Concepts Were Totally Awesome
In honor of Coinciding with the 3-D re-release of Star Wars: Episode One, The Phantom Menace Jason “ToyOtter” Geyer has shared some of the unproduced tie-in product concepts pitched to Pepsi during his time spent working at a promotional merchandise company circa 1998. Though a number of items Geyer and his co-workers pitched made it to production, others were rejected at lower levels before Lucasfilm or Pepsi got to take a look at them. The practicality of some of the items is questionable, but the creativity and care behind everything Geyer and company cooked up is clear — especially considering they were imagined with limited information about Episode One. Some, such as the Han in Carbonite popsicle mold have even been produced (in one fashion or another) in the 14 years since these products were dreamed up. Check out a few of our favorite unmade merchandise concept after the cut.