Bazooka Gum Rebrands, Dumps Bazooka Joe Strips After 49 Years
It's the end of an era. After almost five decades, Bazooka bubble gum is getting a new look to make it more in tune with today's gum-chewing audience - and ditching the comic book adventures of Bazooka Joe in the process.The New York Times is reporting that sales of Bazooka gum will fall a projected 48% between 2007 and the end of 2012, necessitating a rethink for the company in terms of how to se