Launched in late 1988 by the B.D. Fox agency -– who had also handled the campaigns for E.T.: The Extra-Terrestrial, the one true Robocop movie, and mankind’s crowning cinematic achievement, Bill & Ted’s Excellent Adventure – with a poster designed by the film’s production designer Anton Furst, the Batman campaign is a classic example of doing more with less. It’s sexy, sleek, mysterious and new. It’s regarded as one of the best movie campaigns ever, and for good reason. On the occasion of the film's 25th anniversary, let’s talk about why the campaign was so good.