Comic readers are often annoyed by the outdated assertion, “but comic books are for kids!” As those of us within this culture know, comics today are usually made for and marketed to adults, especially single issues and superhero comics. However, comics, as a medium, should and can serve a vast variety of demographics. Publishers simply need to be ready to create the books that readers will read.
Most comic readers can point to some great comics for kids, including Smile, Bone, My Little Pony: Friendship is Magic, and Adventure Time -- but for many parents and young readers, there is a huge void in the comics that exist today. There are very few high-quality, positive, superhero comics for kids.