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Why Marvel Studios Succeeds (And How It Will Fail If It Doesn’t Diversify)

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Guardians Of The Galaxy just enjoyed a very successful weekend at movie theaters, taking home around $94m, far in excess of expectations. The movie also stands at 92% positive reviews on aggregator site Rotten Tomatoes, joining all previous Marvel Studios movies in receiving predominantly favorable notices.

Marvel Studios is doing very well. In six years and ten movies, it has avoided both critical and commercial disasters, and frustrated naysayers who hailed the demise of the superhero movie at every step. Marvel's rivals at Fox, Sony Columbia, and Warner Bros, have enjoyed commercial success as well -- but not with the acclaim, consistency, or proliferation of Marvel. So how does Marvel do it, and can they keep doing it?

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Original Nova Richard Rider Was Cut From The ‘Guardians Of The Galaxy’ Movie

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Undoubtedly the Marvel Comics stories that brought the Guardians of the Galaxy back to the forefront of fans' minds -- and shaped the versions of the characters that appear in the movie that opens next week -- were Annihilation and Annihilation: Conquest.

Those series were also a bit of a revival for another character, Nova. And in a recent interview with ScreenCrush, Marvel Studios President Kevin Feige said some early drafts of the Guardians of the Galaxy script included the Richard Rider version of Nova.

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Marvel Studios Head: Edgar Wright’s ‘Ant-Man’ Approach Just Wasn’t Working

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Marvel Studios and director Edgar Wright have both been pretty mum about the reasons for why they ended up parting ways on the Ant-Man movie, but Marvel Studios head Kevin Feige did open up a bit to The Guardian last week to try to quash some of the scuttlebutt about Wright's vision being too out-there for Marvel.

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Michael Douglas To Play Hank Pym In Marvel’s ‘Ant-Man’ Film

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Last month news broke that Paul Rudd would be starring in Ant-Man, the upcoming Marvel film featuring the diminutive Avenger. When it was confirmed that Rudd would be playing Ant-Man, the question of which Ant-Man arose. And while the assumption by many was that Rudd would play Hank Pym, the first character to use that title, it has now been revealed that role will be portrayed by award-winning actor Michael Douglas, with Rudd playing the second Ant-Man, Scott Lang.

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Marvel Studios Head Describes ‘Guardians Of The Galaxy’ Heroes And Villains In Detail

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Marvel's Guardians of the Galaxy movie probably seems like a pretty weird concept to a lot of folks unfamiliar with the comics source material, so Marvel Studios President Kevin Feige is here to offer a primer.

Speaking with Empire magazine, Feige said the Guardians are "an unlikely band" brought together by "pure circumstance." He went on to describe each character. You can catch all his descriptions after the jump.

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‘Age Of Ultron’: Marvel Announce Title For Their Next Avengers Film, Debut Footage From ‘Guardians Of The Galaxy’ [SDCC 2013]

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Marvel Entertainment closed out day three of Comic-Con with their highly anticipated 'Marvel Studios: Thor: The Dark World and Captain America: The Winter Soldier.' Hosted by Marvel Studios president and producer Kevin Feige, the panel started out with Tom Hiddleston coming out and going into his Loki character to entertain the crowd, was followed by the cast of the upcoming Guardians of the Galaxy film joining Feige on stage as they debuted footage from the film, and closed out with Joss Whedon coming out to make Marvel's biggest announcement of this year's SDCC: the sequel to last year's phenomenally successful Avengers film will be titled Avengers: Age of Ultron, meaning the villain will be the powerful android with close ties to the Avengers who's tormented the team for decades.

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‘Daredevil’ Movie Rights Come To Marvel Studios

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The movie rights to Daredevil have reverted back to Marvel and Disney, Marvel Studios President Kevin Feige told reporters at Tuesday's Iron Man 3 press junket.

20th Century Fox, the studio responsible for 2003's Daredevil with Ben Affleck in the title role and its 2005 Elektra spinoff starring Jennifer Garner, failed to meet an Oct. 10, 2012 deadline to get a Daredevil movie in production, there

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Ant-Man And Dr. Strange Movies Officially Coming In Marvel’s Phase Three

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Better get ready to polish of your Eye of Agamotto, because it looks like Marvel's Sorcerer Supreme, Doctor Strange, is officially joining Ant-Man on his way to the big screen.With Marvel's Phase Two currently underway with Iron Man 3, Thor: The Dark World, and Captain America: The Winter Soldier, it's no surprise that the movie arm of The House of Ideas is already forging ahead on its next set of films.

In a recent interview wi

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What’s Going On With The Mandarin In ‘Iron Man 3′?

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One of the most talked-about moments of the newly-released Iron Man 3 trailer is the first appearance of Ben Kingsley as classic Iron Man nemesis, the Mandarin. But is the movie Mandarin the same character as the one in the comic books...? Maybe not, according to the presid

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Agent Coulson Confirmed To Star In ABC’s ‘S.H.I.E.L.D.’ TV Series [NYCC]

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Coulson Lives! Today at New York Comic Con's Marvel Television panel, Marvel TV head Jeph Loeb announced -- by way of a special video starring The Avengers director Joss Whedon and Marvel Studios President Kevin Feige -- that Clark Gregg will be reprising his role as Agent Coulson in ABC's upcoming S.H.I.E.L.D. TV

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