Vertigo’s ‘The Girl With The Dragon Tattoo’ Comic To Be Supported With TV Ad Campaign [Video]
Stieg Larsson's Millennium Trilogy of crime novels first rocked best-seller lists with millions of copies sold; then it became a big-screen success -- twice -- with both Swedish-language and Hollywood movies; and it plans to take on comic books when Stieg Larsson's The Girl With The Dragon Tattoo Vol. 1 arrives next week from Vertigo.
The mystery series concerns the investigation of a long-dormant missing persons case, conducted by Mikael Blomkvist, a troubled journalist, and his partner, the tattooed and pierced punky goth hacker Lisbeth Salander. The first installment will be adapted by Scottish award-winning crime novelist Denise Mina (who's written comics before with Hellblazer and A Sickness in the Family), features art by Leonardo Manco and Andrea Mutti, and is wrapped up nicely with a smoldering cover by Lee Bermejo.
The Girl With The Dragon Tattoo is bound to encourage some potential first-time comics readers to jump down the rabbit hole. All Vertigo parent DC Entertainment needs to do is get the word out, which they intend to accomplish with a massive TV commercial campaign. Get a first look at what national audiences will be seeing in the video after the jump.
With the notable exception of DC's New 52 promotion, it's incredibly rare to see graphic novels and comic shops get airtime on the highly-competitive world of television advertising; certainly on the national level. But with commercials scheduled to run on channels ranging from SyFy to Lifetime, Dragon Tattoo and its high quality creator pedigree could make for a crossover hit with a variety of audiences.
Volume 1 of TGWTDT arrives in comic retailers and bookstores everywhere on Tuesday, November 13.