How 'The Walking Dead' Lured Me Into The Comic Store
The biggest barrier for comics entry, specifically with the direct market, seems to be actually getting people into comic shops. The first comic I ever read was a black and white reprint of the first 20 or so Spider-Man comics, in the "Essentials" phonebook-sized comics Marvel used to print. It was good, in that it was my first taste of the medium, and the silly stories and characters and larger-than-life fights and situations were a lot of fun. But it didn't make me want to get up and go find a comic shop.
That changed when I discovered The Walking Dead, by Robert Kirkman, Tony Moore, and Charlie Adlard.