When Marvel announced its All-New, All-Different line-up at the start of July, it tried to keep a few secrets in reserve. Chief among them was the identity of the star of Greg Pak and Frank Cho's new Hulk title, Totally Awesome Hulk. It's a stategy that's worked for the publisher in the past, with the identity of the Red Hulk (Thunderbolt Ross) generating plenty of buzz; the company even repeated it without a Hulk, keeping the current Thor's alter ego under wraps for several months.
But with Totally Awesome Hulk, it was a bit of a strange decision. Everywhere you looked, people only had one serious guess about his identity; Amadeus Cho. Today, Marvel announced that... everyone's a winner! You get a Hulk, and you get a Hulk, and you get a Hulk!