The publisher that brought readers "Irredeemable," is proving slightly indomitable. Boom! Studios announced today that it would be expanding its reach with Boom! Town, a new imprint designed to market a wider range of products.

...And you thought they'd spent their entire exclamation point budget on "Boom Kids!".

According to Publishers Weekly the imprint will focus on literary comics, selective reissues of out-of-print works and merchandising deals.

With Boom! publisher Ross Richie and marketing director Chip Mosher steering the ship, t he imprint will give a home to properties that might not jibe directly with the publisher's banner line and allow more flexibility in choosing broader content.

The imprint's first projects include a rerelease of R. Crumb trading cards care of literary agent Dennis Kitchen, along with a collection of rejected New Yorker magazine cartoons by Shannon Wheeler. Wheeler's "Too Much Coffee Man" will also get a piece of appropriate merchandise - a mug fit for both ironic and completely literal coffee consumption.

The new line has projects lined up with legendary comics publisher and now literary agent, Denis Kitchen, and with cartoonist Shannon Wheeler, creator of Too Much Coffee Man.

There's no official street date info for the new merchandise as of this time, but Boom! will likely make that info, along with further releases, available before long.