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Marketing to the #comicsmarket: How to Avoid Hashtag Hazards

CA-hashtaggraphic

Hashtags. They’re a necessity for marketing on social media, but for corporations, their use is a path dotted with pitfalls. In the democratic environment of Twitter, users are sensitive to being manipulated and pandered to for corporate gain, and a “hashtag fail” can result in viral public embarrassment for a company. This is particularly unstable ground for comics publishers, since comics readers have long formed strong online communities and are particularly savvy to corporate attempts to infiltrate those spaces.

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Writer’s Commentary: Cavan Scott on ‘Doctor Who: The Ninth Doctor’ Issue #1

Christian Ward
Christian Ward

When Doctor Who made its triumphant return to television screens in 2005, with Christopher Eccleston in the role of the ninth Doctor, no-one could have guaranteed that the show would still be a hit ten years later, on to its own fourth (or fifth) incarnation of its hero. Yet Doctor Who endures, and with it comes the comic book spin-offs from Titan Comics that explore and expand the stories of the ninth, tenth, eleventh, and twelfth Doctors.

Writer Cavan Scott is the man behind the Ecclestone Doctor's comic book adventures, joined by artist Blair Shedd for a five-issue mini series that launched last month. Scott has agreed to exclusively share his writer's commentary for the series with ComicsAlliance, so we kick off with his notes for issue #1, with the introduction of the Lect and the Doctor's encounter with the Unon. Grab your copy of Doctor Who: The Ninth Doctor #1 and read along!

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The Analog Elements of a Post-Digital Project: Bill Sienkiewicz Discusses H8 Society and Artistic Process

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Bill Sienkiewicz is one of the unquestioned greats of the comic medium, a creator who, over his long and stories career, has constantly pushed the limits of sequential art, blending media, blurring boundaries between seemingly disparate techniques, and creating work that's endlessly innovative and instantly identifiable. And his work hasn't been limited to comics – he's painted cover art for best-selling albums, created animation design, illustrated trading cards, and co-created picture books.

Now he's contributed to a multi-media "post-digital" project entitled H8 Society: How An Atomic Fart Saved The World that combines his visuals with an original sci-fi/comedy ebook by the postmodern duo known as 2Dans. The project also includes a collection of 26 original songs from independent musical artists. It's an ambitiously unorthodox enterprise, and on the eve of its release, we got the chance to sit with Bill and discuss his contribution to the project, his stylistic choices, the balance of artistry and reality, and all manner of other things.

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Meet the Time-Traveling Spies of Michael Moreci’s ‘Transference’ [Interview/Preview]

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Michael Moreci has been building his name as a stand-out genre comics writer in the past few years, starting with paranormal investigator series Hoax Hunters at Image, co-written with Steve Seeley, and more recently with the sci-fi noir odyssey adventure Roche Limit, with art by Vic Malhotra.

His new series, Transference, sees him unite with artist Ron Salas at Black Mask Studios for a high concept tale of time-travel and counter-terrorism, as an elite special agent transfered into his own past-self must track down an enemy agent to save the future. ComicsAlliance chatted with Moreci about his relationship with comics, working with Ron Salas and Black Mask, and why he's not afraid to court Hollywood through comics. He also shared an exclusive eight-page preview of Transference #1.

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‘DC You’ Claims Diverse Stories, Offers Generic Cool-Dad Language

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Yesterday, DC Comics announced a new marketing initiative that it has titled "DCYou," aimed at celebrating "Fan-Favorite Characters, Top-Notch Talent, Diverse Stories and DC Fans," according to the press release.

This being DC, there are some notable missteps in this initial launch that don't bode well for the campaign as a whole. The biggest problem seems to be a corporate appropriation of messages that the publisher thinks readers want to hear, which lack something when run through the filter of corporate language. The hope is that this signals good intentions, but recent creator numbers at DC don't back that up.

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Where ‘Arrow’ Season 3 Went Wrong: Demons, Legacies and Flash-y Crossovers

Arrow Season 3 Review What Went Wrong
The CW

The CW's Arrow closed out Season 3 this past week with the surprisingly final "My Name is Oliver Queen," but for many a creeping sense of indirection has permeated the emerald archer's arc this year. Now, we attempt to pinpoint where Arrow went astray, including a character absence that may surprise you, and what hope we might find for Season 4.

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The Complete History of Comic-Book Movies, Chapter 11: ‘Superman and the Mole-Men’

Superman and the Mole Men 1
Warner Bros.

ScreenCrush editor, comic-book lover, and undiagnosed masochist Matt Singer is systematically watching every single (American) comic-book movie ever made in the order in which they were released. This week in The Complete History of Comic-Book Movies: This looks like a(nother) job for Superman.

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The Evolution of Lois Lane: The Best Lois Lane Stories by Decade

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Many of comics’ most popular heroes have been around for decades, and in the case of the big names from the publisher now known as DC Comics, some have been around for a sizable chunk of a century. As these characters passed through the different historical eras known in comics as the Golden Age (the late 1930s through the early 1950s), the Silver Age (the mid 1950s through the late 1960s), the Bronze Age (the early 1970s through the mid 1980s) and on into modern times, they have experienced considerable changes in tone and portrayal that reflect the zeitgeist of the time.

With this feature we’ll help you navigate the very best stories of DC Comics’ most beloved characters decade by decade. This week, we’re taking a look at Lois Lane.

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Filed Under: , , Category: DC, Lists, Longform, Opinion

Tracking the Lusty Life of Shelley, John Allison’s Uncompromising Webcomic Star

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Over the course of seventeen real years and three webcomics set in the same locale, John Allison has taken his breakout character Shelley Winters through various incarnations. She’s a hot, saucy dame made up by some strange man on the internet, but is she really as naughty as all that? Join us as we track a lusty life in webcomics; the life of Shelley Winters.

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You Must Be This Tall To Ride: Believing Harassment Victims Makes Geek Spaces More Welcoming, Not Less

cliff chiang wonder woman featured

We have to believe victims of harassment, even in conditions that we’ve been taught should excuse us from giving a damn: what the victim was wearing, what they’d done with the harasser previously, whether we even like the victim personally, and, perhaps most importantly, who the harasser is.

We want an excuse not to believe, because it would release us from the unpleasant matter of figuring out what to do next. This is an especially thorny problem online, where we act as if we only have two options: join the angry mob with pitchforks, hounding the guilty party out of our spaces and off the web (or out of the industry) entirely, or… do nothing.

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Filed Under: , , Category: Culture, Longform

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