When it comes to San Diego Comic-Con, every publisher approaches the show a little bit differently. Whether they house cosplay contests, interactive displays, photo ops with talent, creator signings and/or a whole lot of purchasable product, SDCC booths are an opportunity for the publishers that can attend to make a big impression on one of the most attended pop culture gatherings of the year. You can get a sampling of what publishers like Marvel, DC, Archie, Boom!, IDW, 2000 AD, Dark Horse, Image, Fantagraphics, Oni and others were up to on the show floor of this year's SDCC after the cut.

 

Charlie Chu