Contact Us

Diamond Used Secret Shoppers To Detect 50 Cases of Retailers Selling Comics Early In 2013

Diamond Secret Shoppers

A secret-shopper initiative run by Diamond Comic Distributors last year detected 50 cases of stores selling comics before their advertised street dates. That’s more or less in line with the 98 percent compliance rate Diamond found when it launched its day-early delivery program in 2011, according to ICv2′s analysis.

Yes, Diamond has secret shoppers.

Some retailers pay Diamond a $4 per week stipend for the benefit of receiving books a day early. Diamond started that program to help stores have a one-day buffer in case holidays or bad weather delay a shipment. It turns out to make the program work, secret shoppers were hired.

Penalties for breaking a book’s street date include suspensions of the day-early delivery service or, if a store violates the policy enough times, being barred from the program entirely. The report didn’t include a list of offending stores or details about whether the offenses were intentional or merely accidental.

Diamond Digital Shuttered, Purchases Remain Available On iVerse

[Via ICv2]

Best of the Web

More From Around the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://comicsalliance.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on Comics Alliance quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here

Please solve this simple math problem to prove that you are a real person.

Register on Comics Alliance quickly by logging in with your Facebook account. It's just as secure, and no password to remember!