The Fantastic Four marketing campaign so far has been a little unusual. The movie doesn't look that bad, but it almost seems like Fox is scared of it. So far, they skipped Comic-Con, waited until February to release a teaser trailer and yesterday's poster was just a rehash of a previously released publicity still. So, we guess it shouldn't be at all surprising that our first look at The Thing in full on “clobberin time” mode is from someone's Instagram page.

Brazilian movie fan Alberto went to his local movie theater yesterday and noticed a massive new banner hanging up for Fantastic Four (or, as they call it, Los 4 Fantasticos). So he did what any good movie fan would do: he took a picture and posted it to the internet.

#Me #LastNight #Cine #Cinepolis #Multiplaza #Poster #Fantasticfour #Comingsoon #SoExcited

A photo posted by Sir. Alberto (@albertoheineken26) onMar 24, 2015 at 7:14pm PDT


And this is how all of us are seeing The Thing for the first time. Which just seems weird. You would think that for the reveal of one of the more difficult characters to adapt, that Fox would want to have that released in a way they can control, not with some blurry Instagram photo. Because, honestly, it looks pretty good. We're not sure that Fox has anything to be worried about. Let's stop playing J.J. Abrams and open up about the unique direction Josh Trank took this film.

Fantastic Four, a contemporary re-imagining of Marvel’s original and longest-running superhero team, centers on four young outsiders who teleport to an alternate and dangerous universe, which alters their physical form in shocking ways. Their lives irrevocably upended, the team must learn to harness their daunting new abilities and work together to save Earth from a former friend turned enemy.

Fantastic Four opens in theaters on August 7.