IDW Publishing announced Thursday that it's reaching beyond comics and into TV, with the launch of its newest division, simply called IDW Entertainment.

The new division will be headed up by former TV executive David Ozer, and its job will be to finance, develop and produce TV projects based on IDW's original properties, which include 30 Days of NightLocke & Key and Memorial.

The move isn't unlike some similar announcements from (or rumors about) other publishers. Marvel is reportedly digging in deep with TV projects and Boom Studios has inked a first-look deal with 20th Century Fox, though that seems to be more focused on movies.

It's particularly interesting that IDW has started an entire division for the purpose of turning properties into TV projects, though, considering that so many of the publisher's books are licensed comics based on TV shows and movies. It publishes Star Trek, Doctor Who, Transformers, GI Joe, and My Little Pony comics, among others.

“IDW is a powerhouse of creativity, and the film studios recognize that potential," said Rick Jacobs, head of Circle of Confusion, the production company that will oversee IDW Entertainment's creative development in IDW's official press release. "By financing its own television projects, the company is now poised to become a major player across all media platforms."

Some projects already in the works include Paul Zbyszewski's Life Undead, Brooklyn Animal Control by J.T. Petty and Stephen Thompson, and Jonathan Maberry's V Wars.