A few weeks ago, we covered the announcement that Warner Bros. Animation and Bruce Timm were working on creating a virtual reality Batcave (and, to a lesser extent, the announcement that I would be moving to the Matrix in order to live in it full time), but what we didn't know then was that it was part of a larger project in the works at WB. Today, that project has a name: Blue Ribbon Content, a "short-form digital division, which will develop and produce live-action and animated series for digital platforms."

Along with creators like Akiva Goldsman (the writer of Batman Forever and Batman and Robin, among other things) and Reginald Hudlin (of Marvel's Black Panther), Blue Ribbon has already announced that they'll be focusing on DC comics properties, most notably the VR Batcave and a live-action version of Static, the Milestone Media/DC Comics superhero created by Dwayne McDuffie, Robert L. Washington III and John Paul Leon.

The project will be led by Sam Register, who was promoted to President of the new digital division after serving for six years as Executive Vice President, Creative Affairs for Wanrer Bros. Animation, of which he is currently also President, overseeing other projects based on DC brands including Teen Titans Go!

This news represents an expansion of DC's brand to a format it already dominates: animation and short-form live-action. Marvel's feature films have been massively successful, and Spider-Man's been a pretty constant presence on TV since the mid-90s, but animation based on DC brands have always set the standard, going all the way back to Batman: The Animated Series and continuing to today with Teen Titans Go! Throw in the fact that we're living in a time when there are four live-action television shows based on DC comics demonstrates that they've been pretty good at getting that into motion too. That DC parent WB is going for characters like Static and a project like recreating the Animated Series Batcave is pretty exciting.

[via Variety]