In terms of branding, Matt Groening has always been the anti-Bill Watterson. Whereas the Calvin and Hobbes cartoonist was opposed to nearly any use of his creations on merchandise, Groening was never shy about his desire to see characters from The Simpsons on t-shirts, posters, sneakers, and nearly anything else you could think of. The strategy paid off: Simpsons merchandise, seemingly omnipresent at one point, served as great advertising and played a role in making the show the longest-running American television sitcom of all time. And while that movement has died down a bit over the years, it hasn't completely gone away. Case in point: these new Converse sneakers, featuring Homer, Marge, Bart, Lisa and Maggie, available now on Converse's website. You can check out pictures of each below. Feel free to get a pair of Bart Simpson kicks, grab a Butterfinger, and be transported to another world. And by another world, I mean 1993.

[Via Robot 6]