Why So Serious? Because ‘Batman’ Advertising Could Make You $4,000 Some Day, That’s Why!
One of the reasons that "The Dark Knight" achieved so much success was the brilliant viral marketing campaign that brought "Why so serious?" into the popular culture vernacular way before the film even hit theaters. Now with a third Christopher Nolan-helmed "Batman" movie officially announced, it's a virtual certainty that fans are in store for more viral marketing -