DC's latest promotional comic for KFC is a sequel to last year's "The Colonel of Two Worlds," in which Colonel Sanders teamed up with the Flash to fight Colonel Sunder, his evil counterpart from Earth-3. It involves an attack from Sunder that causes eleven of the Colonels Sanders of the Multiverse to each forget all but one of the Eleven Secret Herbs and Spices, meaning that they have to all team up to remember how to make fried chicken, including the Colonel Sanders of the Kingdom Come universe or the far-off future of the Legion of Superheroes. It posits that Colonel Sanders and Kentucky Fried Chicken are multiversal constants within the construct posited by Multiversity and Convergence, on par with Superman and Batman.
So you remember a few months ago at San Diego, when Kentucky Fried Chicken put out a comic about Colonel Sanders and his various adventures as part of an attempt to get comic book fans to eat even more fried chicken than the not insignificant amount that we already do? At the time, I wondered whether this was going to be the start of something bigger, like an ongoing series, or maybe even a League of Extraordinary Gentlemen-style shared universe that would team him up with the Burger King and Wendy in a battle against Ronald McDonald.
It turns out that I was wrong, but not because I was thinking too big. I was thinking too small. This week, KFC and DC Comics put out story called "The Colonel of Two Worlds," where the late Harland Sanders is not only incorporated into the DC Universe, but into the DC Multiverse as a character important enough to have an evil counterpart on Earth-3.
I'm not really here to spoil your weekend with The Hard Questions, but I think there's an interesting debate you can have about whether advertising can truly be art. Like, we all have movie posters that we love, but does the idea of trying to sell you something change the nature of art? Does turning an aesthetic into a commodity cheapen it, and if so, what about all the Renaissance art that was commissioned from working artists in order to do just that? Is the Sistine Chapel really any different from Drew Struzan's Indiana Jones posters?
Folks, I don't know. I do, however, know that you can take existing advertisements and transform them into something that's fun and engaging.
That's exactly what artist Jon Burgerman has done with a series of photos called "Head Shots," where he takes the standard action movie poster to its logically violent conclusion while traveling through the subway. It's a pretty fantastic use of the stuff that's already out in public, and you can check out a few of the best ones below
Apologies to anyone in marketing who might be reading this, but video game ads don't usually do much to get me excited. I think the last one that really made an impact was the one for Saints Row IV where they misspelled the name of the game and then went back to correct it all while blaring dubstep, and showing you explosions, but even that wasn't exactly "memorable," you know?
Now imagine that you're heading over to the department store, thinking about picking up a new video game, and you round the corner to see Goku from Dragon Ball Zand Monkey D. Luffy from One Piece in the middle of a life-sized brawl that has shattered the street, snapped a lamppost and flipped a car. Well, if you're heading to the Shibuya Parco store in Tokyo, that's exactly what you'll see, as an awesome promo for the upcoming J-Stars Victory Vs. And it is awesome.
Ron Wimberly is in pretty high demand these days. His 2012 graphic novel Prince Of Cats was met with near-universal critical praise, he was recently brought on as a contributing artist on Adult Swim series Black Dynamite, and his work has been featured in various art shows and galleries. Now the cartoonist has a new client: Nike.
The sneaker and sports apparel giant hired Wimberly to produce a series of cartoons called "Calvin & Johnson," starring Detroit Lions All-Pro wide receiver Calvin Johnson and Sean "P. Diddy" Combs.
Be it licensed Marvel and DC sets to videogames, the world of Lego has blossomed into an increasingly complex toyscape where most anything can be built to increasingly stringent specifications. Sometimes, though, simplicity is best...
If you're looking for a spokesman to pitch your product, it's pretty hard to beat Superman. Not only is he known for his honesty and integrity, but let's face it: He's stopped so many meteors, giant robots and alien conquerors over the years that if he tells you to go out and buy two boxes of Corn Flakes, you kind of owe it to him...
If you're a comic book reader, you're probably most familiar with the legendary Jack Davis from his work as the artist of the classic EC horror titles of the '50s and his status as one of the founding creators of MAD Magazine...
With 80% of 36 leading companies agree that "comics are extremely effective public relations and marketing tools" and 90% of "our children" being regular comic book readers, can it be any wonder that the American comic book business is booming like never before...
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