Interviews, panel appearances, fan mail -- artists and writers understandably get much of the focus when we talk about professionals in the American comics industry. But beyond the front lines there's a whole host of people working hard to keep the business running: accountants, lawyers, publicists, librarians, production staff and many others. Most of these people don't have the opportunity to talk about their work with the people who read the comics they help put in their hands, but the work they do is important -- often integral -- to this industry. Whether it's making sure creators get paid, designing logos, or even planning a convention, these people affect how the whole package of our industry comes together.
In the first of what we've planned as a series of spotlights on the behind-the-scenes comics pros, we're speaking with Alex Segura, Archie Comics' Senior Vice President - Publicity and Marketing. Segura started his career in comics as a journalist but has spent nearly a decade doing publicity at DC Comics and Archie, the latter of which has been especially praised by this site and others for revitalizing its brand. One of the architects of the new Archie Comics, Segura sat down with us to talk about how he ended up as a publicist and what exactly that job entails.
Archie Comics is on the move. Afterlife with Archie, the horror take on the Riverdale gang, garners acclaim wherever it goes -- after an initial “wait, the comics they sell at Stop N’ Shop?” double take, of course. Its sister book, Chilling Adventures of Sabrina, promises to take the teen witch to the heights of 1960s-style psychological horror. Lena Dunham, fresh off her book tour, will pen a series for Archie in 2015. The publisher's new imprint, Dark Circle, will revive classic superheroes. Even dear old Riverdale is getting a shakeup, from Archie’s recent death in the Life With Archie series to a recently announced TV show.
Though the gang’s teen shenanigans endure in every checkout line, their universe stretches far beyond the confines of Pep and Pals n’ Gals. As the publisher’s future grows ever more crowded with plans and announcements, ComicsAlliance sat down with CEO Jon Goldwater and chief creative officer Roberto Aguirre-Sacasa to discuss how they plan to honor their past while building a bold new future.
Roberto Aguirre-Sacasa is the chief creative officer of Archie Comics and the writer on both the critically acclaimed oddball horror comic Afterlife With Archie and the forthcoming Sabrina the Teenage Witch series -- and he's helping oversee a huge creative renaissance at Archie.
Chris Sims caught up with Aguirre-Sacasa at San Diego Comic-Con to talk about the Dark Circle relaunch and the Shield redesign, the 1960s setting of his Sabrina horror comic, the chances of a Josie and the Pussycats appearance in Afterlife With Archie, and whether there's such a thing as "too far" in an Archie zombie horror comic! Plus... any chance of an appearance by Jingles the Christmas Elf in the forthcoming Afterlife With Archie Christmas Special? (Yes, that's a real thing.)
The first three ongoing titles in Archie Comics' new Dark Circle line of superhero comics have been announced, and they offer an immediate glimpse of the diversity of the range, with one offbeat comedy book, one violent noir book, and what looks like a fairly classic legacy superhero story.
Duane Swierczynski and Michael Gaydos tackle noir in The Black Hood; Mark Waid and Dean Haspiel return for more of The Fox; and novelists Adam Christopher and Chuck Wendig join artist Wilfredo Torres on The Shield. All three titles have promise, but they paint a slightly different picture of the line than the forbidding 'Dark Circle' umbrella might have lead readers to expect!
Archie Comics has developed a reputation for doing the unexpected and somehow pulling it off. The wholesome publisher pipped Marvel and DC to the lead in launching an ongoing book with a gay teen protagonist in Kevin Keller; it broke with the conventions of comic book continuity with its attention-grabbing Archie Marries... books; and it successfully brought zombies to Riverdale with its critically and commercially successful Afterlife With Archie books, potentially kicking off a new line of horror books.
So it feels in keeping with that spirit that Archie Comics announced yesterday that it plans to relaunch its cheery (and under-exposed) Red Circle superhero line as 'Dark Circle,' a line of adult-oriented series with the sophisticated narrative ambitions of HBO or Showtime. It's certainly unexpected. Can Archie Comics pull it off?
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