Looks like little LEGO Batman has put his ego aside (well, sort of) in the new poster for The LEGO Batman Movie, which features several famous Bat-villains and a handful of friends — does LEGO Batman actually have friends? Seems like he’d probably view them all as acquaintances that he regards with passive ambivalence, at best. Either way, you can kill a few minutes on this day that is definitely not Friday yet by seeing if you can name all the characters featured on this new poster.
Blind bag toys have been a huge market these past few years, and perhaps no brand knows this better than Lego. Since launching the blind bag minifigures back in 2010, Lego has had tremendous success with the collection, which has had 16 proper waves alongside special edition series like Disney and The Simpsons. Early next year, another special series will see Lego celebrate the launch of The Lego Batman Movie, and you might be surprised to see who's being packed inside.
When you have a movie that's based on a toy line that is in turn based on Batman, however, things are a little different, and with The Lego Batman Movie, being the only film that dares to show the Bat-Zeppelin, we're bound to get some pretty screen-accurate toys. And now that we've seen the latest trailer, we can take a look at two new sets!
Now back again one year later with a wealth of new content, Lego Dimensions is poised to cement itself as the preeminent toys-to-life game.
There are few toys that get the creative juices flowing quite like Lego. Looking at them online gets the blood flowing to the right side of the brain, but seeing them in person is a whole different experience. I can appreciate the sets from publicity stills, but it isn't until I can take in all the nuance of the builds up close that the magic of Lego really hits home. Such was the case at New York Comic Con this past weekend, where the new DC Super Hero Girls and Lego Batman Movie sets were on full display for all the world to see.
The DC Super Hero Girls debuted more than a year ago, but to this point, the rollout of tie in merchandise has been incredibly calculated. Mattel's action dolls, the flagship figures for DC Super Hero Girls, have only just been in wide circulation for a few months after a soft launch of exclusivity at Target. For what it's worth, the line has apparently been a success. It's hard to find the figures anywhere.
Hopefully fans will have better luck this winter when Lego kicks off its part of the DC Super Hero Girls partnership with a number of building sets set in that universe. The first wave of Lego DC Super Hero Girls sets is due out this November, but today Lego has announced the second batch, which will hit stores in January of next year.
Kids are heading back to school, the leaves are fading into twilight and the summer winds are no longer coming in. That can only mean it's time once again for a deluge of Star Wars toy reveals. September has become the annual home for big Star Wars news now, and with Force Friday 2.0 coming in a few short weeks, that means every company in the world is jockeying for your hard-earned space bucks.
We were teased with some of the upcoming releases earlier this week, but today Lego announced its first wave of planned sets from the upcoming Star Wars film, Rogue One.
As we're just about to slide into September, that means it's nearly time for this year's big Star Wars toy push. Now that the movies are an annual thing instead of a once-every-30-years thing, Disney, Lucasfilm and the third-party licensing partners can all get together to focus their attentions on one specific time of year to empty the bank accounts of Star Wars fans around the world. Before The Force Awakens arrived, collecting Star Wars toys was an easy enough hobby to finance, but now that there's a constant deluge from Hasbro, Lego, Disney and other companies, most of us have taken up second or third jobs to be able to keep up with the Joneses --- or in this case, the Jynses.
Next moth, on Sept. 30, Force Friday returns with a vengeance. It will be the first day any and all of the upcoming Rogue One action figures, Lego sets and other collectibles will be available around the world for purchase. If last year's first ever Force Friday was any indication, you're going to need a gameplan. Fortunately, Disney has given us a peek into what to expect from this year's "festivities."
Where most companies are dropping huge announcements and reveals left and right during San Diego Comic-Con, Lego was perfectly confident to rely on its existing catalog and just a smidgen of new product. The biggest news comes in the form of two spanking new sets from The Lego Batman Movie. Though not out until 2017, Lego is already well ahead of the game on what vehicles and characters will make the leap from the film to actual toys.
Since acquiring licenses for both DC and Marvel Super-Heroes, Lego has been slowly expanding its line from iconic heroes like Superman and Spider-Man to more beloved fan-favorites such as Scarlet Spider and Captain Marvel. Next year sees the arrival of a few familar faces from the Hulk family of characters as the Green and Red sides go to war.