Mattel

12 Facts You May Not Have Known About 'She-Ra'
12 Facts You May Not Have Known About 'She-Ra'
12 Facts You May Not Have Known About 'She-Ra'
Everyone loves trivia about their favorite animated features and series, but with over 100 years of animation history behind us right now, there’s always some new obscure fact to learn. That’s why ComicsAlliance is going deep into the minutiae of your favorite names in cartoons in this continuing video series. You think you know cartoons? Well, here’s a few things you might not know! All month long we're celebrating Women in Comics, so this episode we're taking a look at the Princess of Power, She-Ra!
12 Facts You May Not Have Known About He-Man
12 Facts You May Not Have Known About He-Man
12 Facts You May Not Have Known About He-Man
Everyone loves trivia about their favorite animated features and series, but with over 100 years of animation history behind us right now, there’s always some new obscure fact to learn. That’s why ComicsAlliance is going deep into the minutiae of your favorite names in cartoons in this continuing video series. You think you know cartoons? Well, here’s a few things you might not know! This week we're taking a look at the hero of Eternia, He-Man!
Mattel's DC Multiverse Expands to the Rebirth Era and More [Toy Fair 2017]
Mattel's DC Multiverse Expands to the Rebirth Era and More [Toy Fair 2017]
Mattel's DC Multiverse Expands to the Rebirth Era and More [Toy Fair 2017]
This year at Toy Fair, Mattel once again lifted the curtain on a number of new figures and collectibles based in the DC Universe. From the continuing DC Multiverse figure line, which mixes the comics, television and movie properties, to DC Super Hero Girls and Teen Titans Go!, there was little that Mattel showed that didn't elicit excitement from everyone in attendance. However, the biggest surprise was clearly the unveiling of the Wonder Woman DC Multiverse wave, which gave us our first clear look at the DC Cinematic Universe version of Ares.
Mattel is in the Ama-Zone With New Wonder Woman Doll Line
Mattel is in the Ama-Zone With New Wonder Woman Doll Line
Mattel is in the Ama-Zone With New Wonder Woman Doll Line
You cannot find a more important woman in comics than Wonder Woman. She's the first to get her own solo movie (that actually counts, Catwoman), and with that, comes all the benefits of merchandising tie-ins. Not that it's been a challenge to find Wonder Woman collectibles before this film, but now we're getting a whole new wave of figures, accessories more directly tied to her anticipated silver screen success. Mattel's already been on board the Wonder Woman train for a long time --- as it has been with all of DC's characters and properties --- but the company never invested in a full line based solely on the Amazon princess before. Ahead of the feature film, Mattel is going full Frozen with Wonder Woman, giving its star an action doll line all her own, and one that shows a terrific evolution of the DC Super Hero Girls line.
The Weirdest Batman Movie Toys
The Weirdest Batman Movie Toys
The Weirdest Batman Movie Toys
Batman made his first comic book appearance in 1939, but it wasn’t until 1972 that the Mego Corporation got the bright idea to mass-produce a line of toys featuring the superhero and all his gadgets, vehicles, sidekicks, and adversaries. Ever since then, the character has been a staple of the toy aisle, even during the years when his comics weren’t selling so well.
Super7 Launches New Masters of the Universe Ultimate Line
Super7 Launches New Masters of the Universe Ultimate Line
Super7 Launches New Masters of the Universe Ultimate Line
Teased at New York Comic Con just a month ago, Super7 has now offered up the first details on its plans for the Masters of the Universe toy line. Super7 has taken up the reigns left by Mattel when it comes to He-Man, and will be kicking things off next week with the launch of its Ultimate line. Based on the original Masters of the Universe Classics released through Mattel over the past few years, Super7's upcoming line doesn't offer much new. However, it does offer characters like He-Man, Skeletor and Teela again for fans who may have missed to boat earlier. And this time, they come with almost every accessory you could imagine.
Enter to Win a Set of Suicide Squad Action Figures
Enter to Win a Set of Suicide Squad Action Figures
Enter to Win a Set of Suicide Squad Action Figures
Hey, who out there likes free things? Let's see those hands. There we go. Congratulations, not only did you let us know that you like free things, but you also just volunteered to go on a dangerous mission. Some might even call it a suicide mission. Don't worry though, you won't be going alone. You'll have some of the most dangerous criminals in the entire world there to back you up. That's right, we're giving away a bundle of Suicide Squad action figures courtesy of Mattel and the DC Multiverse toy line. We cracked open a box of the worst Belle Reve prison had to offer, and now we want to pass their unique sets of skills onto you. Why? Because we love you, dear readers.
DC Multiverse's Suicide Squad Goals Should Aim Higher [Review]
DC Multiverse's Suicide Squad Goals Should Aim Higher [Review]
DC Multiverse's Suicide Squad Goals Should Aim Higher [Review]
Mattel's DC Multiverse line was once merely home to 4" figures from the Batman: Arkham video games, with a few select film characters thrown in for good measure. After the disappearance of the DC Universe Classics, and its replacement DC Club Infinite Earths, it was nearly impossible to find 6" DC Comics figures outside of your local comic shop. With the arrival of Batman v Superman: Dawn of Justice, and the success of the CW television universe, the DC Multiverse line soon had a foundation for a new 6" figure line. There have been a few waves of 6" Multiverse figures in 2016, with Mattel mixing things up with comic and Hollywood versions of familiar characters to keep things fresh. Of the latest lines to arrive this summer, Suicide Squad is entirely based on the film incarnations. It's also one of the largest, most diverse waves to arrive since the new Multiverse launched. It's also still very inconsistent.
Katana Gives High Hopes for Super Hero Girls' Second Semester
Katana Gives High Hopes for Super Hero Girls' Second Semester
Katana Gives High Hopes for Super Hero Girls' Second Semester
Now that the DC Super Hero Girls toy line has expanded beyond its soft launch home of Target, more of those academic heroes are finding their way to stores around the world. For now, despite releasing new figures in the line, the primary waves still consists of the same characters that have been available since the spring. Though Wonder Woman, Supergirl, Bumblebee and the rest are all great, the cast of DC Super Hero Girls is so expansive it's a shame it's taking so long to get more of them released. We got our first glimpse at one of the "second semester" releases at San Diego Comic-Con in Katana, who was offered as a deluxe exclusive at the show. Though her actual mass market figure won't see shelves until 2017 --- and it'll be a bit more barebones than this version --- Katana's debut in the line is impressive, and shows there's a lot of promise to still explore in the DC Super Hero Girl Universe.
Mattel's DC Multiverse and Super Hero Girls Go Big at SDCC 2016
Mattel's DC Multiverse and Super Hero Girls Go Big at SDCC 2016
Mattel's DC Multiverse and Super Hero Girls Go Big at SDCC 2016
Despite a soft showing earlier this year, Mattel is still committed to the DC Multiverse line. So much so in fact that there are five different waves planned through 2017, not even including exclusive waves at the likes of Walgreens, Toys R' Us and Walmart. Though the early releases haven't been terribly strong, the upcoming waves do hit some particularly interesting roster choices, which bodes well for the die hard DC fan looking for a Doctor Psycho or Reaper figure. Multiverse definitely had the largest footprint at the Mattel boot at San Diego Comic-Con this year, but the DC Super Hero Girls were there in spirit if not in force. There was also a lot of attention paid to Mega Bloks Kubros line, which is fairly appealing in that its giving us building sets for licenses we never thought might enter that style of collectible. No matter how you stack it, Mattel definitely had a lot going on at SDCC.

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